Overview
This Diploma in Strategic Marketing at QLS Level 3 is a wonderful way to open up various employment and progression opportunities in the marketing industry. This program comprises of intensive modules that will get you upto speed with strategic marketing to identify and fulfill customer needs, and hence is ideal if you wish to get into or progress in the marketing industry. All you need to enroll in this course is a qualification at level 2 or above in a related disciple, and watch how this program turns you into a skilled marketing professional in a matter of days.
This course will brief you on strategic marketing and its importance within an organisation. The various marketing concepts, theories and strategies will also be examined through this course to help you apply it appropriately within the organisation, followed by modules that will explore the key strategies of marketing and how it influences the overall business strategy.
This course aims to provide you a wholesome learning experience by covering topics such as segmentation, target marketing, positioning, market analysis and many more. You will also get to understand how to communicate the value of your brand, how to develop strategies to increase product sales and how to communicate with potential customers in an effective manner to improve sales and profits. By the end of this course, you will walk away with a well-grounded knowledge on strategic marketing to contribute greatly towards organisational success.
The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes. This means that Imperial Learning Ltd* has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Quality Licence Scheme, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Imperial Learning Ltd* to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current qualifications. Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. We will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
*South London College is an approved reselling partner for Quality Licence Scheme courses under Imperial Learning Ltd
Why study at South London College?
South London College offers the most convenient path to gain skills and training that will give you the opportunity to put into practice your knowledge and expertise in an IT or corporate environment. You can study at your own pace at South London College and you will be provided with all the necessary material which includes Free CV writing pack to make your learning experience enriching and rewarding.
What Will I Learn?
Learn the key strategies of marketing and how it can influence the overall business strategy.
Apply segmentation, positioning and targeting to products and services.
Learn how to perform a market analysis.
Create and communicate the value of your brand.
Learn how to develop strategies to increase product sales.
Learn how to communicate with potential customers.
Key Features
High quality e-learning study materials.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
Benefit of applying TOTUM Discount Card.
Endorsed by Quality Licence Scheme.
Excellent customer service and administrative support.
| Who Is This Course Aimed at? |
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| Entry Requirements |
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| Access Duration |
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time. |
| Method of Assessment |
In order to complete the Diploma in Strategic Marketing at QLS Level 3 successfully, all students are required to complete a series of assignments. The completed assignments must be submitted via the online portal. Your instructor will review and evaluate your work and provide your feedback based on how well you have completed your assignments. |
| Certification |
Those who successfully complete the course will be issued the Diploma in Strategic Marketing at QLS Level 3 by the Quality Licence Scheme. Course Code: QLS-04532 |
| Endorsed by |
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector. The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through our awarding organisations we have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. We are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life. Our knowledge and experience of working within the awarding sector enables us to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market. |
| Progression and Career Path |
Once you successfully completed the Diploma in Strategic Marketing at QLS Level 3, you will gain knowledge and skills that will give your career the jumpstart you have always wanted. With this Completion you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is according to PayScale. The course is suitable for students and individuals working in a multiple industries and sectors. Managers and Supervisors, Team Leaders and Junior Staff will all find this course a stepping stone to enhancing their personal and professional lives.
Other jobs you can get
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| Other benefits |
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Course Curriculum
| 1: So What Is Marketing | |||
| So what is marketing | |||
| 2: The Marketing Concept | |||
| The Marketing Concept | |||
| 3: What Can Be Marketed | |||
| What can be marketed | |||
| ☑ Assignment | |||
| Assignment Brief I – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| Diploma in Strategic Marketing at QLS Level 3 – Assignment Submission | |||
| 4: Marketing's Role In The Business | |||
| Marketing’s role in the business | |||
| 5: Stp 1 Segmentaion | |||
| STP 1 Segmentaion | |||
| 6: Stp 2 Targeting | |||
| STP 2 Targeting | |||
| ☑ Assignment | |||
| Assignment Brief II – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| Diploma in Strategic Marketing at QLS Level 3 – Assignment Submission | |||
| 7: Stp 3 Positioning | |||
| STP 3 Positioning | |||
| 8: Branding | |||
| Branding | |||
| 9: The Marketing Mix | |||
| The Marketing Mix | |||
| ☑ Assignment | |||
| Assignment Brief III – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| Diploma in Strategic Marketing at QLS Level 3 – Assignment Submission | |||
| 10: Product Management | |||
| Product Management | |||
| 11: Marketing Communications Or Marcom Or Integrated Marketing Communications (Imc) | |||
| Marketing Communications or MarCom or Integrated Marketing Communications (IMC) | |||
| 12: Expanding Marketing's Traditional Boundaries | |||
| Expanding marketing’s traditional boundaries | |||
| ☑ Assignment | |||
| Assignment Brief IV – Diploma in Strategic Marketing at QLS Level 3 | |||
| ☑ Submit Your Assignment | |||
| Diploma in Strategic Marketing at QLS Level 3 – Assignment Submission | |||
Career success
I took this course because I wanted to gain a promotion. I prepared well for the exam and completed it successfully. Now, I’m in line for the promotion of marketing manager, and I want to say thank you to SLC.
Very impressive
I was completely impressed by the standard of this strategic marketing course. I didn’t expect learning online to meet any specificity. I was proved wrong. I plan to recommend this course to my colleagues.
Good course material
The course content was easy to follow and navigate. I just completed this course and am able to apply my new-found knowledge in the workplace.
In-depth course
The course was in-depth and focused heavily on marketing analysis. I gained well-grounded knowledge on strategic marketing which I hope will help me build a successful career in this field.
Great customer service
A few days ago, I queried about this course. The team at SLC contacted me immediately. They were polite and professional. And all my questions regarding the course were answered. I’m really satisfied, and I plan to take this course.
Outstanding material
As a marketing manager, I must mention that this is an excellent course if you want to learn key strategies in marketing. You will learn how to perform market analysis. It was a thorough training, and one that I’m pleased I took as it has helped me with my work.