Commercial Awareness

4.6( 7 REVIEWS )

Key Features

High quality e-learning study materials.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
Benefit of applying TOTUM Discount Card.
Recognised Accredited Qualification.
Excellent customer service and administrative support.
Who is this course for?
  • Managers
  • Professionals looking to advance in their current career path
Entry Requirements
  • Learners should be over the age of 16
  • Have a basic understanding of English and ICT
Access Duration The course will be delivered directly to you, and from the date you joined the course you have 12 months of access to the online learning platform. The course is self-paced, and you can complete it in stages at any time.
Method of Assessment In order to complete the course ‘Commercial Awareness’ successfully, learners will take an online multiple-choice question assessment. This online multiple choice question test is marked automatically, so you will receive an instant grade and know whether you have passed the course.
Certification Those who successfully complete the course will be awarded an e-certificate of “Commercial Awareness” endorsed by Pearson. It will make you valuable, and your motivation at gaining new skills will be recognised.
Awarding body (Accreditation)

Pearson is an internationally recognised qualification that will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in an enterprise.

Progression and Career Path Once you successfully complete ‘Negotiation and Influencing’ you will gain an accredited qualification that will prove your skills and expertise in the subject matter. With this qualification, you can further expand your knowledge by studying related courses on this subject, or you can go onto get a promotion or salary increment in your current job role.
Module Overview  

Business and Customer Awareness

This is a key employability skill in the market today. It is attributed as being essential by employers in your ability to understand what makes organisations successful.

Competitive and Market Analysis

This is all about finding ways to flag your competitor. This is an important step in business development. You will learn to evaluate the strengths and weaknesses of competitors.

How to be Customer Driven

How do you build a customer-driven organisation? By keeping your customers happy, building experiences that are satisfying and understanding that customer agenda is essential to the success of an organisation.


Course Curriculum

Business and Customer Awareness
An understanding of the business related to its market or sector
What your unique skills are that the organisation needs to meet its goals
You will demonstrate your understanding of how organisations are structured
Business and Customer Awareness – Video & Quiz
Competitive and Market Analysis
Learn to study the market trend
Understand the strategy of your current and potential competitors
Develop a strategy for your own organisational growth
Learn to anticipate upcoming opportunities
Competitive and Market Analysis – Video & Quiz
How to be Customer Driven
Learn to foster positive customer experience in the customer journey
Learn to acquire and retain customers
Have a customer-driven value
How to be Customer Driven – Video & Quiz


7 ratings
  • 5 stars4
  • 4 stars3
  • 3 stars0
  • 2 stars0
  • 1 stars0
  1. Nicely structured


    Nicely structured course, give me the foundational understanding and strategies to approach the issues faced by organisations.

  2. Loved the content


    The course content is very theoretical but packed with very applicable information. This course provides you with an introduction and understanding of how to concentrate on important business concerns that are necessary to sustain your position as a more commercially oriented professional.

  3. Good concepts


    Good explanation of concepts and great examples of how to apply the ideas in real life.

  4. Nice course


    This course provides valuable practical advice

  5. Learned a lot


    Taking this course really helped me to learn and study this field and also to implement it.

  6. Really good


    Learners the ability to think in terms of a real world

  7. Prince CunninghamMay 16, 2020 at 3:18 pmReply



    The course provide a systematic approach to situations in which you want to influence someone, helping to analyse the different challenges you can face in such an endeavor and suggesting strategies for each of them.

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